Vivacon AG.
New Structure = New Look
TPA Agency for Communication Design (tpa-berlin.de
), responsible for the communication concept, hired me to redesign the corporate design of Vivacon AG (a leading intermediary in the German property market) honoring the changes made in the corporate structure.
Except for the logo, all other basic elements needed to be re-designed. Most important was that the three corporate departments had to be visually distinguishable while creating a strong, more distinct, and dynamic look for the overall brand.